Driving Online Excellence: Awey Black Car Services' Triumph in SEO Optimization

See how Awey Black Car Services transformed its digital presence through strategic SEO. This case study highlights their journey from online obscurity to dominance in Seattle’s transport sector, showcasing increased traffic and engagement through focused SEO tactics.

Project Overview

Awey Black Car Services is a locally owned and operated business based in Minneapolis. 

They provide car services to Minneapolis-Saint Paul International Airport. They faced significant challenges in expanding their online presence and attracting new customers through digital channels. 

They wanted to establish a strong online presence and increase website traffic to attract more clients. 

Our approach was to elevate their online presence, audit the website, and implement a data-driven solution.

The Challenge we faced

Awey black car services’ primary challenges included:

  • Low Online Visibility: Their website ranked poorly in search engine results, especially for competitive keywords like “car service in Minneapolis.”
  • User Experience Issues: The website was outdated, not mobile-friendly, and provided a poor user experience.
  • Lack of Engaging Content: The website lacked content that answered potential customers’ common queries and concerns about airport car services.
  • Technical issue: their website faced Technical issues like crawl errors and broken links that hindered search engines from properly indexing the site.
The Challenge we faced

Our strategy and Implementation

  • Technical SEO Improvements

    Technical SEO Improvements: 1st, We optimized the website's structure and performance, solved the indexing issue, and enhanced loading speed and mobile responsiveness.

  • Keyword research

    we conducted extensive keyword research to identify high-traffic and relevant keywords for the limousine industry in Minneapolis.

  • Content Strategy

    Developed a blog to address common limousine issues, tips, and how-to guides, incorporating relevant keywords.

  • Local SEO Optimization

    We focused on local SEO to target Seattle-based customers, including optimizing Google My Business listings and local citations.

  • On-Page SEO

    Optimized all web pages with relevant keywords, meta descriptions, and title tags.

  • Building Quality Backlinks

    created a strategic link-building campaign. Such as business listing, collaborating with local bloggers, etc..

Results that we achieved


Our tailored SEO strategy for awey black car service improved their online visibility and user engagement and significantly boosted customer inquiries and service bookings. This case study demonstrates the power of a well-structured SEO approach in transforming a local business’s digital footprint.

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